MERCEDES-BENZ FASHION WEEK

MASTERCARD IS PROUD TO BE OFFICIAL SPONSOR OF MERCEDES-BENZ FASHION WEEK BERLIN 

Spring/Summer 2016

Designers Collections

 

Ewa Herzog 

Ewa Herzog has always been in love with fashion. One of her biggest dreams came true when she was able to study at AMD Akademie Mode & Design. After graduating in 2010, she created her own eponymous label EWA HERZOG. Her philosophy: feminine high-fashion that is produced in fair and sustainable conditions. For Ewa Herzog, being in Berlin is more than just an ideal choice of location and facility, but a personal credo as well: "On my label directly you can read Berlin straight under my name, and the entire world comes to this capital to seek inspiration. That is striking to me"

 Mode war für Ewa Herzog schon immer die größte Liebe. Mit dem Studium an der AMD Akademie Mode & Design in der Hauptstadt erfüllte sich die Berliner Designerin einen langgehegten Traum. 2010 erlangte sie ihren Abschluss und machte sich im selben Jahr mit ihrem gleichnamigen Label EWA HERZOG selbstständig. Ihre Philosophie: Fair produzierte und nachhaltige Mode, die feminin und High Fashion ist. Der Sitz ihres Labels in Berlin ist für Ewa Herzog mehr als nur eine ideale Standortwahl und Produktionsstätte, sondern auch persönliches Credo: "Berlin steht in meinem Label direkt unter meinem Namen, und die Welt kommt zu uns in die Hauptstadt, um sich inspirieren zu lassen".

Ewa Herzog

 

ANJA GOCKEL

A label with heart and mind „inspired by the world“ and completely „made in Germany” – cross-generational and at the cutting edge.

 “I tell stories with my collections, which are emotionally touching me. My creations are made for modern women, who fill different roles,” says Anja Gockel about her work. “They cope different appearances during the day – from the internal meeting, the conference until the after work cocktail. My fashion stands for an extraordinary appearance and femininity.”

In May 2015 Anja Gockel set up her flagship store in the downtown Cologne. The special feature is the multi-label concept of the designer: with selected and adapted accessories the client is dressed “head to toe” perfectly suiting the collection.

Malaika Raiss 

Malaika Raiss

Established in 2010 MALAIKARAISS stands for sophisticated yet casual women´s wear with a fun-feminine twist. With great attention to detail, Malaika and her passionate team create contemporary ready-to-wear and accessories.

Over the past two seasons, high-end fashion jewellery has become a major part of the collection. The fragile designs developed into real bestsellers.

The MALAIKARAISS‘ look is positive, powerful while soft and elegant at the same time. Clear silhouettes and sharp tailoring never lose their ease combined with innovative fabric developments, knitted yarns with a unique haptic sense, as well as expressive print-designs. A playful mix of contrasts is the key to Malaika´s collections.

LONG TIME FAVORITES – MADE WITH LOVE, CARE, AND A BIG SMILE

Malaika Raiss

Guido Maria Kretschmer 

Guido Maria Kretschmer started his career in fashion design at the age of 9, when he received his first sewing machine.

From an early age, Kretschmer knew that his passion for design and fabrics would determine his future life.  In 1989, Kretschmer founded his company and fashion label GUIDO MARIA KRETSCHMER with headquarters in Münster (Germany) and Palma de Mallorca (Spain).  In 2004, Kretschmer fulfilled his lifelong dream of having his own Haute Couture line GUIDO MARIA KRETSCHMER Couture.

Within a short amount of time, Kretschmer became one of the most successful designers in Germany with the press starting to call him “the German Valentino”. His work as a fashion designer is unique, exciting and confidently stylish.  His versatility is reflected in both of his lines:  For his Premium Collection, he designs high quality cocktail dresses and glamorous evening gowns.  The GUIDO MARIA KRETSCHMER Collection mainly focuses on Ready-to-Wear looks and business wear.  Stars as Charlie Theron, Alexandra Maria Lara, Christine Neubauer, Barbara Schoneberger and top model Karolina Kurkova trust his fashion expertise and love wearing his couture on the red carpet.

In 2013, Kretschmer published his firs book “Anziehungskrft: Stil kennt kein Größe”, which quickly became a bestseller and turned him into a successful author.  At the end of 2014, his second book “Eine Bluse macht noch keinen Sommer: Geschichten aus dem Kleiderschrank” was published.  Both books stayed on the bestseller list for weeks.

In January 2012, his infamous styling documentary “Shopping Queen” and Promi Shopping Queen” started airing on the German TV channel VOX, where he serves as a competent and likeable styling judge.  Thanks to Kretschmer and his honest and witty opinions, “Shopping Queen” grew to be a cult programme on German TV and is one of the most watched programmes of this genre.

Guido Maria Kretschmer

Guido Maria Kretschmer 

STYLE IS A SIMPLE WAY OF SAYING COMPLICATED THINGS – JEAN COCTEAU

“Elegance is not about being noticed, it’s about being remembered.” – Giorgio Armani

Hello again Fashionistas, hope we are all doing well and keeping safe while we take time to relax in 'our' Fashion Lounge.  Let's take time out of our very busy schedule to enjoy the Fashion scene while we continue to 'Figure out the Fashion Trend'.  XOXOs 

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