House of ‘Moschino’

We are featuring the House of Moschino.  Moschino (Italian pronunciation:  mos’ki:no , it is an Italian luxury fashion house specilialized ready-to-wear, leather and fashion accessories, shoes, luggage, perfume etc., founded in 1983 by Franco Moschino. 

Franco Moschino

(February 27, 1950 - September 18, 1994)

 

He was born in Abbiategrasso, Lombardy, located c. 22 km from Milan.  Before becoming a fashion designer, he attended Accademia delle Belle Arti in  Milan to study fine arts in 1967 hoping to become a painter. To finance his studies, he worked as a freelance fashion illustrator. Eventually, his interest shifted from paints and canvases to fabric and tailoring. His fashion career began in 1971 when he became an illustrator for Gianni Versace, and continued to work for him for another six years. From 1977 to 1982 he designed for the Italian label Cadette.  His father died when he was four.

He founded his own company, Moonshadow, in 1983 and launched the Moschino Couture! label that same year. At first, he designed casualwear and jeans, but his line eventually expanded to lingerie, eveningwear, shoes, menswear and perfumes. In 1988, he launched a less expensive Cheap and Chic line. His designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug-socket drop earrings, and bodices made out of safety pins. He was dubbed the Jean-Paul Gaultier of Italian fashion for his highly innovative designs but their styles are different; while Gaultier experiments with different fabrics and shapes, Moschino used basic forms and traditional methods. He also spoofed high fashion lines through his clothes. For example, "Expensive Jacket" was embroidered in gold across the back of a cashmere jacket, and "Bull Chic" on a matador-styled outfit. He also mocked the fashion classics such as the Chanel jacket with garish trimmings and details. Ironically, many rushed to wear his clothes, thus becoming successful and famous in the industry he satirized.

From Wikipedia, the free encyclopedia

Spring/Summer 2014 Ready-To-Wear

'the curtain opened and out popped Pat Cleveland in that full-skirted "cow" gown (the same gown she wore 30 years ago, in 1983 for the house’s first ever fashion show). ' 

Quote by Kerry Olsen -  Article in VOGUE UK

 

 Pat Cleveland

(the same gown she wore 30 years ago, in 1983 for the house’s first ever fashion show) 

Spring/Summer 2014 Ready-To-Wear

MOSCHINO PRE-FALL 2014

By Maya Singer

In retrospect, could the role of creative director of Moschino have gone to anyone other than Jeremy Scott? Seeing the new Moschino collection, you couldn't help thinking that this was a head-hunting job done exceedingly well: Scott, after all, shares a subversive sense of humor with house founder Franco Moschino, who died in 1994, and as the clothes and accessories here proved, he has a feeling for the brand's particularly Italian angle on chic, too. Everything was molto sexy, molto luxurious, molto funny.

Scott's idea to turn iconic ready-to-wear looks, like a Perfecto motorcycle jacket, into bags wasn't exactly subtle. The same went for his reversal of that strategy, which found him adapting familiar accessory elements, such as a gold handbag chain, for use in his clothes. But the designs that emerged had a lot of charm—they made you smile.

Moschino / Fall 2014 RTW

Nowhere could the appearance of a McDonald’s reference seem so out of context and therefore appear so strong, than in a country that fetishizes its local cuisine, and where fast food has still largely to infiltrate. And perhaps that’s why, Moschino’s new creative director Jeremy Scott’s first exuberant outing, runway look, and possible social commentary for the Italian label was inspired by the all-American fast food chain. “I worked with the McDonald’s color palette,” said Scott backstage before the show without a hint of irony referring to the red, and yellow colored paper and cardboard that wrap the restaurant’s fries, milkshakes, and Happy Meals (all of which made a transformative appearance as handbags). Despite uniformity being synonymous with fast-food joints, and the reassurance it can offer its customers, Scott’s first foray at Moschino was anything but—a slouchy red fur coat trimmed with yellow, and a silk dress that resembled a restaurant uniform. Smartly, though there was a dedication to some form of conformity too, seen in the label’s ladylike silhouettes; mainly pencil skirts, fitted jackets, and evening coats.

by Kerry Olsen

 

photo courtesy of moschino

 “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.”
― Coco Chanel

   These Collections should have our 'Creative Juices' going wild! Every garment is a masterpiece within itself.  I hope you are enjoying our meeting place as we keep striving to 'figure out the fashion trends'. Let's just say -
Au revoir  - definition, until we see each other again; good-bye for the present.  XOXO